Ctrack appoints Richard Lane to target European distribution expansion
Leading vehicle tracking specialist Ctrack has appointed Richard Lane as European Distribution & Partnerships Manager. He was previously responsible for channel sales within the UK & Ireland and will now be tasked with expanding Ctrack’s Distribution and partnership network across Europe.
Ctrack currently has distribution operations in Denmark, Norway, Sweden, Finland, Czech Republic, Switzerland, Austria, Italy, Spain and Portugal to complement its owned operations in Germany, France and Benelux. In his newly created role, Richard will be looking to identify suitable partners in countries where Ctrack currently does not have a presence, as well take advantage of untapped vertical markets such as insurance telematics.
Richard joined Ctrack having spent four years at Cybit, and subsequently Masternaut, responsible for developing and managing its reseller programme. Prior to this, he spent six years running his own multi-channel business supplying and installing hands-free and tracking solutions to both consumer and corporate customers.
John Wisdom, European Managing Director of Ctrack commented: “Richard has been responsible for extending the reach of the business within the UK by establishing an effective partner and reseller network. Moving forward, we are looking to use his proven expertise to take advantage of opportunities that exist in new European markets to maximise the growth of the business across the region.”